We have something in common” – this is the slogan of the first image campaign implemented by the CityFit fitness club network. Advertising spots can be seen in selected cinemas around the country from January 11.
The campaign consists of 2 spots – a 15-second teaser and a 30-second image film.
– We want to show in our new campaign that CityFit is a friendly club for everyone. Regardless of what we do every day, how old we are, what our training goals are – CityFit is a place that connects us. – says Małgorzata Roszak-Sygocka, CityFit marketing director.
In the commercial we can see professional actors and CityFit employees perform together.
– This is a planned action. The film is about us and that’s why we wanted people, who create the CityFit brand every day, to appear in it. – adds Małgorzata Roszak-Sygocka.
The campaign has been broadcasted in the Multikino and Helios cinemas since January 11. The concept was prepared by CityFit marketing department. The implementation of the spots was entrusted to the Human Ark agency.