“Train and Help” – this slogan was used to launch a campaign of a chartable entry pass to CityFit chain clubs. The ambassador of the campaign is Joanna Jędrzejczyk, a 6 times UFC world champion.
The entry pass includes a donation from which the profit will be earmarked for young patients in the care of the Cancer Fighters Foundation. Anyone who joins CityFit by 12 May and selects the chartable entry pass will be given by the chain a 20% discount on the first month of training.
– Training is the time when we do something good for ourselves. Having a chartable entry pass, we can also help others – children suffering from cancer. We are the first chain in Poland to have introduced such a product to its offer – says Karolina Bałaban, Communications Manager at CityFit.
The sale of the entry pass has been supported by an on-line campaign whose face is Joanna Jędrzejczyk. In addition, films with the participation of the ambassador are shown on YouTube channels as well as in Helios and Cinema City chains. The chain has also prepared activation for the current club members: a special training with the participation of JJ will be organised in the club which sells the highest number of donations.
The chartable entry pass is another stage in cooperation between CityFit and the Cancer Fighters Foundation. Last year we launched a joint project, the Meanie Busters (www.pogromcyzlosliwosci.pl), whose aim was to counteract on-line hate and fight against cancer, which is a mean opponent. Both Joanna Jędrzejczyk and MMA fighter Artur “Kornik” Sowiński have been among the persons engaged in the initiative from the very beginning. The project was granted two awards in the Independent Creation Contest Kreatura 2018.
All the creative activities for both campaigns are the effect of work of GPD Agency.