“Awaken Your Power” – this is the slogan of the CityFit fitness club network’s campaign, carried out in celebration of the debut of the Marvel Studios’ “Eternals” which will launch in cinemas on 5 November.
The campaign is inspired by a group of new heroes from the Marvel Cinematic Universe. The Eternals are race of immortal beings with superhuman powers who have secretly lived on Earth for thousands of years, reunite to battle the evil Deviants.
CityFit used this context to inspire customers to discover their powers as well – naturally, when working out at the network’s clubs. As part of the „Awaken Your Power” campaign, which was launched on 15 October, the workout zones at CityFit turned into special zones inspired by the Marvel Studios’ „Eternals”, where club members can test their abilities. The brand’s activities are complemented by a billboard campaign, digital communication, as well as cinema and radio communication.
The powers of the immortal beings also inspired the AR filters dedicated to the campaign which are available on Instagram. CityFit encourages club members to use them and join the photo competition which will last until 27th of October. The competition task is simple – take a photo showing your power and send it through the obudzmoc.cityfit.pl website. You can win official film gadgets and double invitations to special screenings of the Marvel Studios’ “Eternals” on the day of its cinema debut.
CityFit is a Polish network of innovative fitness clubs, open 24 hours a day, 7 days a week. Its mission is to offer club members full comfort of working out at an attractive price. 22 CityFit clubs are located in shopping centres and office buildings in large and medium-sized cities. The network takes care of every detail of interior design and innovative solutions. All these things are to make working out a pleasure.
Marvel Studios’ “Eternals” debuts in cinemas on 5th of November 2021. The cast is composed of excellent actors: Richard Madden as almighty Ikaris, Gemma Chan as humankind-loving Sersi, Kumail Nanjiani as cosmic Kingo, Lauren Ridloff as superfast Makkari, Brian Tyree Henry as the intelligent inventor Phastos, Salma Hayek as the wise and spiritual leader Ajak, Lia McHugh as the forever young, old soul Sprite, Don Lee as powerful Gilgamesh, Barry Keoghan as the reserved lone wolf Druig and Angelina Jolie as the fierce warrior Thena. Kit Harington plays Dane Whitman. The film has been directed by the Oscar®-winning director, Chloé Zhao.